The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing - Startup Marketing Consultant Mark Donnigan
B2B marketing has the distinct challenge of typically handling long and intricate sales cycles. These can be caused by a variety of aspects, such as the requirement for several decision makers, the high worth of the services or products being sold, and the requirement for comprehensive research and factor to consider prior to making a purchase.One
Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances